An ad I found on my Facebook profile this morning:
First of all, if this is Facebook’s version of targeted advertising, then they need better algorithms. Most of the people I know well enough to buy Christmas presents for don’t drink.
Second, I’m curious about the logic behind this marketing strategy. What is this mysterious item your man would want for Christmas that you can never, ever provide for him? And why are the makers of the brew-your-own-beer kit suggesting their product would only be an acceptable, but never truly fulfilling, substitute?
Hey Facebook users, your relationship might suck, but nothing says love like a brew-your-own-beer kit to drown your sorrows on Christmas day. All for only £24. And they give you an option to ‘Like’!
What a tragic story.